Generating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we know. No matter the size of your business, company or team, it’s difficult to setup an automated lead generation pipeline, but make no mistake – that’s the dream.
For many business owners and marketers, generating leads can feel like an impossible task, often because so much is at stake with the health of the business depending on those leads.
One of our favorite lead generation tricks is creating offers for different buying stages. Every prospect is at a different stage of exploration. Some may need more education than others. Someone at the top of the buying cycle may be more interested in an informational piece like a guide or an ebook, whereas someone more committed at the bottom of the cycle might be more interested in a free trial or demo. You don’t need to pick or choose, create offers for each phase.
To help further ease the burden of finding potential customers, we created an eBook called 30 Greatest Lead Generation Tips, Tricks & Ideas. In it you can expect to learn how to:
- Create offers your customers find irresistible
- Discover the secret formula for effective calls–to–action
- Produce landing pages that work to convert
- Master multi–channel lead generation for your brand
Developing a lead generation process can often seem overwhelming. The more tips and tricks you try, the more you’ll be to understand how your audience reacts to marketing tactics and the closer you’ll be to creating an optimal lead generation system.