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    Improve Customer Engagement with Inbound Marketing

    Posted by Richard Wagstaff, on Fri, Aug 28,"15

    Related to our previous video on marketing automation - Inbound Marketing is all about helping your target market with whatever it is that matters to them in order to develop a relationship whereby, at some stage in the future, they may have a need for your products and services and choose your company to supply. It can be applied in B2B and B2C situations.

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    Topics: Inbound Marketing, Digital Marketing Training and Education, Digital Marketing Videos

    5 SURE FIRE WAYS FOR IMPROVING BRAND PROMOTION

    Posted by Yaron Berkowitz, on Mon, Aug 17,"15

    Last month, our digital marketing video series entry covered the components of building better brand authority. This time, we'll put the spotlight on a closely related topic: brand promotion. Before your brand can truly become an authority, it needs to be widely recognized. The goal of brand promotion is to make your brand name and logo synonymous with your products, services, people and culture.

    In today's digital climate, it's becoming increasingly harder to stand out. But there's a sliver-lining that comes with this widespread opinion. Because the digital space moves so fast, an increasing number of companies are letting important aspects of their strategy - like brand promotion - fall to the wayside. And it's actually understandable; sometimes, there just isn't enough time. However, if you are willing to put in the time, energy and effort to properly promote your brand, you stand to reap huge rewards. So to help you get started, here's our latest WSI Digital Marketing Video, 5 Sure Fire Ways For Improving Brand Promotion:

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    Topics: Brand Promotion

    HOW TO CREATE CONTENT THAT MATTERS

    Posted by Yaron Berkowitz, on Sun, Aug 16,"15

    As marketers, writers and designers, every time we set out to generate material for our brands, we arrive back at the same question: how do we create content that matters? In today's crowded digital world, there's as many good resources as bad, and the fear of creating content for the scrap heap often consumes us.

    But be not afraid content mavens, wordsmiths and design wizards, there are ways to ensure you create content that matters. A while back, I was struggling to pull a topic out of the hat as my publish date hurtled toward me. So I did what any logical person does when they're stuck - I Google'd and social media'd until I found useful information (I also got sucked into a food board on Pinterest for a while, but hey, it was lunch time and I was hungry).

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    Topics: Content marketing

    5 KEY COMPONENTS TO IMPROVE CUSTOMER ACQUISITION

    Posted by Yaron Berkowitz, on Sat, Aug 15,"15

    Last month, we were all about brand promo and explored how-tos for getting your target audience to finally take notice and marvel at all you have to offer. So this time around, we’re going to focus on how a digital marketing strategy not only attracts prospective customers, but takes customer acquisition – and more importantly customer loyalty – to a whole other level.

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    Topics: Conversion Optimisation

    INFOGRAPHIC: GO FORTH AND MULTIPLY YOUR CONVERSION RATES

    Posted by Yaron Berkowitz, on Fri, Aug 14,"15

    We live in a world of excess, where more of everything is better. "Bigger, louder and more teeth," as a character says in Jurassic Worlda movie on pace to set box office records for making the most money. But it's true. You don't hear much about films that get good reviews and end up being profitable; the industry is driven by the movies that make waves at the box office.

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    Topics: Content marketing, Infographic

    HOW TO EASILY MEASURE AND ANALYZE YOUR CONTENT

    Posted by Yaron Berkowitz, on Fri, Aug 14,"15

    With the sheer amount of new digital content being published every single day, marketers need to know what works and what doesn't. You can't afford to waste time and energy on a piece of content that flops; the industry moves so fast and there's too much to do.

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    Topics: Content marketing

    MARKETING AUTOMATION: ALL THE COOL MARKETERS ARE DOIN' IT!

    Posted by Yaron Berkowitz, on Thu, Aug 13,"15

    Most marketers and businesses know what they need to do to launch and maintain successful marketing campaigns. They realize the importance of quality content integrated with an active social media presence and a dedicated outreach process. They understand the role of measuring results and using them to iterate and improve their strategies and tactics. And they acknowledge that keeping their eyes on the digital horizon is a necessity.

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    Topics: Marketing Automation

    GROWING LEADS AND SALES WITH MARKETING AUTOMATION

    Posted by Yaron Berkowitz, on Thu, Aug 13,"15

    At its core, digital marketing has a simple goal: get more customers. The whole marketing process can be boiled down to three steps. Step one is to attract and interest people in your products and services. Step two is to turn interested people into customers by making sales. And step three is to to retain existing customers by keeping them happy. If you're lucky, the mythical step four occurs when extremely satisfied customers refer their friends and family (you should do the happy dance if and when this starts to happen because it means you've made it).

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    Topics: Marketing Automation

    Carol Lynn Resorts East, LLC awards Digital Marketing Campaign to   WSI Digital Marketing

    Posted by Tom Bluemink, on Thu, Aug 13,"15

    Carol Lynn Resorts, LLC  (www.clreast.com) a Park Model seasonal resort in Cape May County, NJ  has launched a multi-level digital marketing effort created by DrivenByWSI, a licensed owner of the global brand, WSI Digital Marketing.

    DrivenByWSI has created a comprehensive digital marketing campaign including: new website design; PPC and Landing Page campaign to generate leads and build awareness; a six month SEO strategy complete with content development; social and review management programs. The assignment also included a refreshed company logo (shown above).  The goal of the campaign is to generate awareness of the value priced seasonal shore homes available in the CLR East resort community, and, to build a database of prospective buyers.

    Carol Lynn Resorts, in historic Cape May County NJ, has been in business for over 30 years and is owned an operated by Carol & Smokey Saduk.  The resort is nestled in a quiet, serene wooded setting adjacent to the Belleplain State Park and only a short drive to New Jersey’s popular coastal shoreline.

     
    About WSI

    WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.

    This post originally appeared here:  http://drivenbywsi.com/category/new-client-announcement/

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    2 Surprising Truths About Viral Content

    Posted by Yaron Berkowitz, on Wed, Aug 12,"15

    Viral content is any content that 'goes viral", or in other words, it spreads quickly via social media and is viewed, read and shared hundreds or thousands of times.

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    WEBINAR WATCH: AN INBOUND MARKETING CASE STUDY

    Posted by Yaron Berkowitz, on Wed, Aug 12,"15

    Inbound marketing is a term being hurled around the Internet with increasing vigor, and for those of us who practice it daily, this makes a lot of sense. Inbound marketing is cost effective, saves time and works wonders for your business.

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    Topics: Inbound Markeitng

    Ottawa’s Largest Locally Owned Hardware Store Renews SEO in 2016

    Posted by Tom Bluemink, on Tue, Aug 11,"15

    For over 3 decades, Ottawa Fastener Supply has been Ottawa’s top trusted and largest family owned Hardware Store with more than 40 employees. OFS also known as ‘The Tool & Equipment Store’ is a leading supplier of fasteners, tools and outdoor equipment for homeowners and professional trades and an authorized repair facility for many brand name power tools.

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    GTI TRAVEL – THE LEADER IN CORPORATE TRAVEL SERVICES ENGAGES WSI TO EXPAND ITS DIGITAL PRESENCE

    Posted by Tom Bluemink, on Tue, Aug 11,"15

    GTI Travel is an award-winning corporate travel management company.  An innovative leader in business travel, GTI specializes in helping clients analyze travel policies in order to develop solutions that provide better service with cost savings. GTI offers customized travel solutions to both small and large companies.  With 4000 locations in over 140 countries and the latest in technological travel management software, GTI helps corporations get their business travelers to their destination in the safest, most efficient way. However, despite the fact that GTI Travel has a client retention rate of 98%, they needed some help in reaching new clients. Fortunately, they discovered the digital marketing experts at WSI who are helping them to create a better digital marketing footprint.

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    Toronto’s Top Construction Recruitment firm engages WSI

    Posted by Tom Bluemink, on Tue, Aug 11,"15

    Whether you are in need of exceptional talent on your team or are looking for an opportunity to advance your career with some of Canada’s best construction companies, HNi has the expertise and industry network across Canada to help construction management professionals succeed.

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