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    Improving Sales Using Web Analytics

    Posted by Richard Wagstaff, on Mon, Dec 14,"15

    This video is part of a series of content we will be publishing about tracking and monitoring digital marketing performance against business goals.

    Background: - We have recently written about the importance of having a Digital Marketing Strategy. A good Digital Marketing plan will deliver the strategy, it will reflect the business goals and have clear objectives, milestones and key performance indicators. As the Digital Marketing plan is implemented it is vital to monitor the progress of the plan and its impact on the key performance indicators.

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    Topics: Videos, Sales and Marketing, Tracking

    Linking Adwords to Google Analytics and then Importing Analytic Goals as Conversion for Adwords

    Posted by Tom Bluemink, on Tue, Dec 8,"15

    Ok so this post tackles two issues people usually run into with Google Analytics and Google Adwords the first being, “why am I unable to see my Adwords data in Google Analytics?”. So I will quickly show you how to easily link the two accounts.

     

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    Topics: ppc, Tips

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