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    TKF Training Engage with WSI For SEO & Paid Search

    Posted by Richard Wagstaff, on Wed, Jul 27,"16

    TKF Training has chosen to work with WSI to help increase traffic to exisiting their website and improve their overall digital presence.  WSI has decided to implement a national SEO campaign along with paid search to cover all bases.

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    5 THINGS YOU NEED TO KNOW ABOUT THE FUTURE OF DIGITAL ADVERTISING

    Posted by Yaron Berkowitz, on Fri, Jul 22,"16

    Digital advertising has exploded over the last decade, and for good reason. There is no doubt that this is the internet age, and if your company hasn’t embraced digital marketing, it may soon get left behind. Advertising in the digital world is not just a trend, and some experts believe that it may soon all but replace traditional forms of reaching out to consumers. Digital advertising is fast, effective and inexpensive. This makes it an ideal choice for both consumers and marketers. Here are 5 things you need to know about the future of digital advertising:

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    Topics: Digital Advertising

    DIGITAL ADVERTISING: EXPAND YOUR REACH

    Posted by Yaron Berkowitz, on Fri, Jul 22,"16

    The digital advertising landscape was once limited mostly to pay-per-click (PPC) ads on Google. Today, savvy marketers have a growing toolbox of digital advertising options to expand their reach. Here are some of the digital advertising platforms that you should know about when planning your marketing and advertising.

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    Topics: Digital Advertising

    The truth about digital advertising

    Posted by Richard Wagstaff, on Tue, Jul 12,"16

    Overtime we all form our individual views and perceptions based on our own experiences.  This applies to all facets of life - including business and digital marketing.

    We find that some of our clients love digital marketing and some are very sceptical.  So we thought it would be a good idea to summarise some of the latest digital marketing facts and figures to bring everybody up to speed.

    Take a look at our latest infographic “The truth about digital advertising.

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    Topics: Infographic, Digital Advertising

    How to use digital advertising to increase leads and sales

    Posted by Richard Wagstaff, on Tue, Jul 12,"16

    Often when people think of Digital Advertising they think of Pay Per Click advertising in the form of ads that appear above and beside the natural search results on the search page.  Now there is a much wider variety of digital advertising methods that each have their own advantages.  The technology to be able to target our customers has also moved on - and this can vary depending on what advertising network we choose.  For example, Facebook is very powerful if we want to target a particular demographic.  So we need to consider what mix is right for our business.  Most importantly we need to measure, monitor and improve the campaign, using analytics to determine which advertising method, platform, ad text etc. drives the best results and trying new combinations to obtain even better results.

    Watch the video below to find out more.

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    Topics: Digital Marketing, Digital Marketing Videos

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