Paid ads are another thing we’ve been harping on over the last few months, especially the social kind. We know the Internet is saturated with content; it’s just the way things are now. It’s frustrating to write a good blog post or article that only 20 people will read. Social ads and other forms of paid advertising can ensure that your content marketing efforts are seen and read. We repeat: social ads can guarantee an extended reach for your content. And the kicker? The total cost for a social ads campaign, at least at the time of this writing, is extremely cheap.
If you can spare the budget, paid search campaigns are also becoming a necessity because no matter what industry you’re in, you can be sure that at least one of your competitors are paying for space on search engine results pages (SERPs). The only real way to compete with that is to get your own space on the SERPs. The constantly changing search algorithms are another reason paid search campaigns deserve your attention. It’s getting more difficult to keep up with the changes Google makes to its algorithm; with paid search, as long as you pay for your ads, they will appear on the SERPs.
Actionable Tip: When you’re putting together the framework of your 2015 digital marketing strategy, find a way to include paid advertising channels. Whether your marketing goals are content promotion and amplification, direct sales offers, or sign-ups and registrations, social and paid search ads will help you reach your destination.