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    How to Gain a Content Marketing Advantage

    Posted by Richard Wagstaff, on Fri, Apr 29,"16

    By now, you know all about content marketing. You may have even heard of content shock, too. So which is it? Is content marketing a necessary part of digital marketing success? Or is there too much content already out there for anything new to be worthwhile?

    For brands and businesses, the answer is a little bit of both. Content is, and always will be, the lifeblood of digital marketing. Whether it’s blog posts or videos, content plays an integral role in the building of a digital reputation. And make no mistake: brands need to be active in the digital space to achieve in 2016 and beyond.

    But it’s also true that the digital realm is overrun with content. The problem is that the more content there is, the harder it is to find something valuable and relevant. It’s no wonder brands get confused about the best way to approach content marketing!

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    Topics: Content marketing, Infographic, Digital Marketing

    5 Ways to Adapt Your Content Marketing Strategy for 2016

    Posted by Richard Wagstaff, on Tue, Apr 26,"16

    Everyone involved with marketing a brand, large or small, has at least dabbled in content marketing. Most marketers are using content to reach out to consumers, but not all of them are finding success. As technology has advanced, and the concept of content marketing has become mainstream, developing an effective content marketing strategy is now a must.

    In the early days of content marketing, a little online exposure could go a long way. But things have changed over the last several years.

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    Topics: Content marketing, Digital Marketing

    A Recipe for Content Marketing Success

    Posted by Richard Wagstaff, on Mon, Apr 25,"16

    Over the last several years, content marketing has won the hearts of big brands, small businesses and everything between. But like most aspects of the digital world, investing in a tactic doesn't guarantee success. Success comes from ensuring you're doing the right kind of content marketing.

    The good news is great content marketing strategies stick to the same general principles. If you follow a guide or take cues from an existing campaign with great results, you'll have success. For our latest digital marketing video, we perfected A Recipe for Content Marketing Success:

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    Topics: Content marketing, Digital Marketing Videos

    Creating a Content Marketing Mix That Saves Time and Money

    Posted by Richard Wagstaff, on Fri, Apr 22,"16

    Creating content is arguably one of the most time-consuming aspects of digital marketing. In the past, Internet marketers would make educated guesses about the type of content that we need to create for our businesses, but this type of strategy can lead to a hit-and-miss approach and it leads to business owners creating a lot of content that only gets read by a few people.

    In order to add value, you need to speak directly to the challenges that your ideal customer faces. Then you need to create unique, engaging content on a limited marketing budget. A marketing mix can help you achieve this without breaking the bank.

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    Topics: Content marketing, Digital Marketing

    HOW TO CREATE CONTENT THAT MATTERS

    Posted by Yaron Berkowitz, on Sun, Aug 16,"15

    As marketers, writers and designers, every time we set out to generate material for our brands, we arrive back at the same question: how do we create content that matters? In today's crowded digital world, there's as many good resources as bad, and the fear of creating content for the scrap heap often consumes us.

    But be not afraid content mavens, wordsmiths and design wizards, there are ways to ensure you create content that matters. A while back, I was struggling to pull a topic out of the hat as my publish date hurtled toward me. So I did what any logical person does when they're stuck - I Google'd and social media'd until I found useful information (I also got sucked into a food board on Pinterest for a while, but hey, it was lunch time and I was hungry).

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    Topics: Content marketing

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