We live in a world of excess, where more of everything is better. "Bigger, louder and more teeth," as a character says in Jurassic World, a movie on pace to set box office records for making the most money. But it's true. You don't hear much about films that get good reviews and end up being profitable; the industry is driven by the movies that make waves at the box office.
Topics: Content marketing
Content marketing, also known as inbound marketing, has become one of the most important digital marketing strategies.
Writing original, relevant and enticing content to the right people in the right time creates high engagement and interaction with leads, prospects and customers and can significantly increase the company's bottom line.
However, content marketing is not get-rich-quick scheme. It's not short-term and it's not cheap. But at the end of the day, it's holistic digital marketing approach that can bring your brand and its customers together in a way not many other strategies can. The real way to get a leg up on your competition is to do the kind of content marketing nobody else has committed to.
For whatever reason, the marketing habits of you or your company could be lacking. You might be making some typical content marketing mistakes.
We wrote an ebook on how to fix - or avoid - 5 content marketing mistakes that a whole bunch of companies are making.