Here is an excellent post from my colleague and fellow WSI Digital Marketing consultant Mel Gard. Mel really has distilled arguably the 5 most important areas to look at to gain a deeper understanding of how you can improve the conversion efficiency of your website. I have retitled the post to something which I believe more accurately described the content - but the rest is as Mel put it orginally on the WSIWorld blog.
Last month, we were all about brand promo and explored how-tos for getting your target audience to finally take notice and marvel at all you have to offer. So this time around, we’re going to focus on how a digital marketing strategy not only attracts prospective customers, but takes customer acquisition – and more importantly customer loyalty – to a whole other level.
Topics: Conversion Optimisation