The key to predictions and prognostications is actually doing them on your own. Yes, reading somebody else’s off-the-wall trends of the future is fun - especially if you go back to see how right or wrong they were - but it’s tough to take action. In this whitepaper, we discussed the potential shifts and trends of the digital landscape and provided some ideas for how your business can adapt to these changes in 2015. Here’s a summary of where the digital marketing industry is heading and the actionable tips we came up with:
If there’s one big takeaway for this whitepaper, it’s that when it comes to the digital world, everything is connected. Your marketing strategy should connect the dots of your digital roadmap and lead your customers along your brand’s optimized digital journey. In order to optimize a customer’s digital journey, you must deliver a consistent presence across your digital properties. This includes your website, content, social media and mobile marketing efforts working in concert to present a seamless customer experience regardless of device, country, or time of day.
Everybody loves a good story. Stories are why we read books, go to the movies and watch TV shows. The stories surrounding athletes and the games they play are what make the Olympics and professional sports so intriguing. We love stories so much that, by contrast, we think anything that isn’t a good story is boring and irrelevant. So the question is, are you telling a story with your marketing?
Customers are human. Even if you’re a business-to-business company, humans carry out the buying and selling. These distinctions might seem obvious, yet you can still find robotic, company-centric marketing messages that are filled with corporate jargon. Does that sounds appealing? We didn’t think so.
Paid ads are another thing we’ve been harping on over the last few months, especially the social kind. We know the Internet is saturated with content; it’s just the way things are now. It’s frustrating to write a good blog post or article that only 20 people will read. Social ads and other forms of paid advertising can ensure that your content marketing efforts are seen and read. We repeat: social ads can guarantee an extended reach for your content. And the kicker? The total cost for a social ads campaign, at least at the time of this writing, is extremely cheap.