Here is an excellent post from my colleague and fellow WSI Digital Marketing consultant Mel Gard. Mel really has distilled arguably the 5 most important areas to look at to gain a deeper understanding of how you can improve the conversion efficiency of your website. I have retitled the post to something which I believe more accurately described the content - but the rest is as Mel put it orginally on the WSIWorld blog.
Here is a great post from a colleague in the WSI network Cormac Farrelly. There is nothing new here, no ground breaking revalation. Just some good sound common sense advice - and it is amazing how when you go back to basics and look at a company's internet presence - there is often a lot of work to do just to bring things back into line with the fundamentals.