If there’s one big takeaway for this whitepaper, it’s that when it comes to the digital world, everything is connected. Your marketing strategy should connect the dots of your digital roadmap and lead your customers along your brand’s optimized digital journey. In order to optimize a customer’s digital journey, you must deliver a consistent presence across your digital properties. This includes your website, content, social media and mobile marketing efforts working in concert to present a seamless customer experience regardless of device, country, or time of day.
Everybody loves a good story. Stories are why we read books, go to the movies and watch TV shows. The stories surrounding athletes and the games they play are what make the Olympics and professional sports so intriguing. We love stories so much that, by contrast, we think anything that isn’t a good story is boring and irrelevant. So the question is, are you telling a story with your marketing?
Customers are human. Even if you’re a business-to-business company, humans carry out the buying and selling. These distinctions might seem obvious, yet you can still find robotic, company-centric marketing messages that are filled with corporate jargon. Does that sounds appealing? We didn’t think so.
Paid ads are another thing we’ve been harping on over the last few months, especially the social kind. We know the Internet is saturated with content; it’s just the way things are now. It’s frustrating to write a good blog post or article that only 20 people will read. Social ads and other forms of paid advertising can ensure that your content marketing efforts are seen and read. We repeat: social ads can guarantee an extended reach for your content. And the kicker? The total cost for a social ads campaign, at least at the time of this writing, is extremely cheap.
There is no question that technology is driving change in the marketing world, and yet marketers and businesses still lag on the adoption of new gadgets, devices and digital channels. For some, it’s the old “head in the sand” approach, but here’s a newsflash: things are going to change, whether you like it or not. For others, keeping up with technology seems daunting, so they just don’t do it. One thing is for sure: marketing is not driving change in technology, so even if you label yourself a marketer, it would serve you well to become a bit of a technologist, too.