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    5 techniques to Sky Rocket your Email Marketing

    Posted by Richard Wagstaff, on Mon, Nov 28,"16

    Email marketing continues to be one of the most effective ways of connecting with your audience – regardless of the device they use. The following five best practice techniques will highlight new opportunities to publish targeted email messages that build customer loyalty and increase sales.

    Watch the video below to find out more.

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    Topics: Digital Marketing, Digital Marketing Videos

    How to use digital advertising to increase leads and sales

    Posted by Richard Wagstaff, on Tue, Jul 12,"16

    Often when people think of Digital Advertising they think of Pay Per Click advertising in the form of ads that appear above and beside the natural search results on the search page.  Now there is a much wider variety of digital advertising methods that each have their own advantages.  The technology to be able to target our customers has also moved on - and this can vary depending on what advertising network we choose.  For example, Facebook is very powerful if we want to target a particular demographic.  So we need to consider what mix is right for our business.  Most importantly we need to measure, monitor and improve the campaign, using analytics to determine which advertising method, platform, ad text etc. drives the best results and trying new combinations to obtain even better results.

    Watch the video below to find out more.

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    Topics: Digital Marketing, Digital Marketing Videos

    How to Master Online Reputation Management

    Posted by Richard Wagstaff, on Fri, May 20,"16

    In life, reputation is an important thing. It's the intangible component we use to shape our thoughts and actions toward each other. A reputation is built, little by little, over a lengthy period of time. The more effort you put into the cultivation of your reputation, the stronger it will be.

    It's the same way in business. As consumers, we often decide to deal with brands we trust (because they have a good reputation). In the workplace, we partner with companies that have an established presence within an industry. We do this to feel safe and comfortable with our decisions.

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    Topics: Digital Marketing Videos, Online Reputation

    A Recipe for Content Marketing Success

    Posted by Richard Wagstaff, on Mon, Apr 25,"16

    Over the last several years, content marketing has won the hearts of big brands, small businesses and everything between. But like most aspects of the digital world, investing in a tactic doesn't guarantee success. Success comes from ensuring you're doing the right kind of content marketing.

    The good news is great content marketing strategies stick to the same general principles. If you follow a guide or take cues from an existing campaign with great results, you'll have success. For our latest digital marketing video, we perfected A Recipe for Content Marketing Success:

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    Topics: Content marketing, Digital Marketing Videos

    Achieving Excellence in eCommerce

    Posted by Richard Wagstaff, on Wed, Mar 23,"16

    Online selling or eCommerce continues to grow and is currently expanding at 7 times the rate of offline retail growth. But running a successful online store has its challenges.

    Adopting an effective eCommerce strategy will help you avoid the potential pitfalls, enable you to expand your marketing reach and grow your customer base.

    Here are five key points of focus needed to achieve eCommerce excellence.

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    Topics: Tips, Digital Marketing Videos

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