Here is a recent post from Cheryl Baldwin who is Director of Marketing communications at WSI. I have included it word for word below because it is highly relevant for a number of clients we are dealing with currently. To generalise slightly we find there is a geniune desire to implement a digital marketing strategy that will set the company apart from the competition and create a paradigm shift in the relationship the brand has with its' customers and prospects and there is an understanding that it will take time to achieve this.....................but in reality there is no intention of allowing time for the implementation and results to come to fruition. 'Instant' results are required.
Related to our previous video on marketing automation - Inbound Marketing is all about helping your target market with whatever it is that matters to them in order to develop a relationship whereby, at some stage in the future, they may have a need for your products and services and choose your company to supply. It can be applied in B2B and B2C situations.