Overtime we all form our individual views and perceptions based on our own experiences. This applies to all facets of life - including business and digital marketing.
We find that some of our clients love digital marketing and some are very sceptical. So we thought it would be a good idea to summarise some of the latest digital marketing facts and figures to bring everybody up to speed.
Take a look at our latest infographic “The truth about digital advertising.”
Let's all be honest here: everyone and their second cousin’s aunt has a social media presence now. No matter what you do or how old you are, the social sphere is so much more than viral videos and #hashtags; it’s a communication tool. Just as the newspaper was once the revolutionary, go-to source for the happenings of the world around you, the online social media arena has made the world that much smaller.
Think about it: there are approx. 320 million Twitter users right now; 400 million on Instagram; anda whopping 1.59 billion on Facebook. At any given moment, you can communicate your message to the masses. Likewise, you can listen to what the masses are saying. It’s pretty powerful stuff. But with this stuff comes responsibility. Wielding your social media prowess is not to be trifled with – especially if you’re getting more social on behalf of your business brand!
Our advice? Take a look at our latest infographic “Stats for Social Media Savvy Businesses.”
By now, you know all about content marketing. You may have even heard of content shock, too. So which is it? Is content marketing a necessary part of digital marketing success? Or is there too much content already out there for anything new to be worthwhile?
For brands and businesses, the answer is a little bit of both. Content is, and always will be, the lifeblood of digital marketing. Whether it’s blog posts or videos, content plays an integral role in the building of a digital reputation. And make no mistake: brands need to be active in the digital space to achieve in 2016 and beyond.
But it’s also true that the digital realm is overrun with content. The problem is that the more content there is, the harder it is to find something valuable and relevant. It’s no wonder brands get confused about the best way to approach content marketing!
“This here game is more than the rep you carry, the corner you hold. You gotta be fierce, I know that, but more than that, you gotta show some flex, give and take on both sides.”
For the uninitiated, the above is a quote from Stringer Bell, one of the main characters of HBO's The Wire. Often recognized as one of the best TV shows ever made, The Wire focuses on the law enforcement, drug trade, and political and educational systems of Baltimore, Maryland.
I'm sure most of you have figured it out by now but yes, I'm quoting a drug dealer in an article about digital marketing. But listen: Stringer Bell isn't just a drug dealer, he's an entrepreneur; he even goes to business school!