Here is an excellent post from my colleague and fellow WSI Digital Marketing consultant Mel Gard. Mel really has distilled arguably the 5 most important areas to look at to gain a deeper understanding of how you can improve the conversion efficiency of your website. I have retitled the post to something which I believe more accurately described the content - but the rest is as Mel put it orginally on the WSIWorld blog.
Online selling or eCommerce continues to grow and is currently expanding at 7 times the rate of offline retail growth. But running a successful online store has its challenges.
Adopting an effective eCommerce strategy will help you avoid the potential pitfalls, enable you to expand your marketing reach and grow your customer base.
Here are five key points of focus needed to achieve eCommerce excellence.