Often when people think of Digital Advertising they think of Pay Per Click advertising in the form of ads that appear above and beside the natural search results on the search page. Now there is a much wider variety of digital advertising methods that each have their own advantages. The technology to be able to target our customers has also moved on - and this can vary depending on what advertising network we choose. For example, Facebook is very powerful if we want to target a particular demographic. So we need to consider what mix is right for our business. Most importantly we need to measure, monitor and improve the campaign, using analytics to determine which advertising method, platform, ad text etc. drives the best results and trying new combinations to obtain even better results.
Watch the video below to find out more.
The digital world can sometimes be tough to navigate, so or our latest digital marketing video, we wanted to show you how to increase sales and leads with digital advertising:
Step 1: Identify the right Search Criteria
Selecting the right keyword search terms is vital for a successful ad campaign. In addition to keyword selection, increasingly sophisticated advertising networks also make it possible to target by location, interests, income, age and more.
Step 2: Advertise on the appropriate Ad Networks
A better understanding of your ideal customer will mean you can maximize your advertising budget by selecting to display your ads on the most responsive advertising platforms.
Step 3: Put campaign tracking in place
You can now optimize your campaigns by tracking which keywords and networks are converting the best. You can also connect your ads to your marketing automation process in order to track and nurture leads over time.
Step 4: Carry out split tests
You can compare and improve your online ads by A/B testing your offers, landing pages and Calls to Action. Measuring the impact split test changes have on your campaign results will take the guesswork out of improving your campaign conversion rate.
Step 5: Measure Improve Repeat
You can’t fix what you don’t measure. A regular analysis of your campaign metrics will accurately identify what strategies are driving conversions. Once you know this, you can align your ad spend to achieve a greater return on investment.
An efficiently managed digital advertising campaign has been proven to increase leads and drive sales.
If you would like more information on reputation management or professional help developing an online reputation management strategy, get in touch with your local WSI Digital Marketing Consultant today.