Paid ads are another thing we’ve been harping on over the last few months, especially the social kind. We know the Internet is saturated with content; it’s just the way things are now. It’s frustrating to write a good blog post or article that only 20 people will read. Social ads and other forms of paid advertising can ensure that your content marketing efforts are seen and read. We repeat: social ads can guarantee an extended reach for your content. And the kicker? The total cost for a social ads campaign, at least at the time of this writing, is extremely cheap.
There is no question that technology is driving change in the marketing world, and yet marketers and businesses still lag on the adoption of new gadgets, devices and digital channels. For some, it’s the old “head in the sand” approach, but here’s a newsflash: things are going to change, whether you like it or not. For others, keeping up with technology seems daunting, so they just don’t do it. One thing is for sure: marketing is not driving change in technology, so even if you label yourself a marketer, it would serve you well to become a bit of a technologist, too.