An eCommerce website can benefit your business by bringing in more traffic and converting it into quality leads. Thanks to simplified eCommerce platforms and the ability to sell most products online, eCommerce is within reach for the majority of today's businesses. In the U.S. alone, eCommerce is growing at 10% each year, and this isn’t expected to slow down.
Online selling or eCommerce continues to grow and is currently expanding at 7 times the rate of offline retail growth. But running a successful online store has its challenges.
Adopting an effective eCommerce strategy will help you avoid the potential pitfalls, enable you to expand your marketing reach and grow your customer base.
Here are five key points of focus needed to achieve eCommerce excellence.
“This here game is more than the rep you carry, the corner you hold. You gotta be fierce, I know that, but more than that, you gotta show some flex, give and take on both sides.”
For the uninitiated, the above is a quote from Stringer Bell, one of the main characters of HBO's The Wire. Often recognized as one of the best TV shows ever made, The Wire focuses on the law enforcement, drug trade, and political and educational systems of Baltimore, Maryland.
I'm sure most of you have figured it out by now but yes, I'm quoting a drug dealer in an article about digital marketing. But listen: Stringer Bell isn't just a drug dealer, he's an entrepreneur; he even goes to business school!
If you’ve been in business for longer than a couple of years and your brand is active in the digital space, you’ve hopefully redesigned your website at least once. And if you haven’t, you should look into it (maybe by contacting us right now - seriously, it’s that dire).
Your site isn’t something you can create and then forget about; it should change, grow and adapt the same way your business does. With digital technology and graphic design trends evolving so often, your site needs to stay fresh in order to remain relevant - because that’s what consumers are expecting.
Topics: Design & UX
Texas Security & Surveillance (TSS), an Austin security system company, has retained WSI to improve their online presence through Search Engine Optimization, reputation management and social media.
UrbielewiczMurphree CPAs is an Albuquerque, New Mexico based CPA company. There you’ll find a team of accounting specialists who enjoy people. Your stories inspire them to continue to raise their standards of professionalism and service. They find it a privilege to support their clients success at every step.
WSI Digital Marketing has recently launched a SEO initiative for a 2nd location of MorningStar Senior Living, a network of senior living communities located in the Western US.
Our first implementation for the Phoenix location, MorningStar Assisted Living and Memory Care at Arcadia, continues in the off page optimization phase and all signs are positive. Rankings, visits and conversions are all up.