By now, you know all about content marketing. You may have even heard of content shock, too. So which is it? Is content marketing a necessary part of digital marketing success? Or is there too much content already out there for anything new to be worthwhile?
For brands and businesses, the answer is a little bit of both. Content is, and always will be, the lifeblood of digital marketing. Whether it’s blog posts or videos, content plays an integral role in the building of a digital reputation. And make no mistake: brands need to be active in the digital space to achieve in 2016 and beyond.
But it’s also true that the digital realm is overrun with content. The problem is that the more content there is, the harder it is to find something valuable and relevant. It’s no wonder brands get confused about the best way to approach content marketing!