Let's all be honest here: everyone and their second cousin’s aunt has a social media presence now. No matter what you do or how old you are, the social sphere is so much more than viral videos and #hashtags; it’s a communication tool. Just as the newspaper was once the revolutionary, go-to source for the happenings of the world around you, the online social media arena has made the world that much smaller.
Think about it: there are approx. 320 million Twitter users right now; 400 million on Instagram; anda whopping 1.59 billion on Facebook. At any given moment, you can communicate your message to the masses. Likewise, you can listen to what the masses are saying. It’s pretty powerful stuff. But with this stuff comes responsibility. Wielding your social media prowess is not to be trifled with – especially if you’re getting more social on behalf of your business brand!
Our advice? Take a look at our latest infographic “Stats for Social Media Savvy Businesses.”