Believe it or not there was a period when the internet wasn’t such a crowded, overstated place. Along time again a galaxy far, far away, being present in the digital space put you well ahead of the competition, because it was as uninhabited as the planet Hoth. Okay, maybe that’s an exaggeration, but it is true that even 10 years ago, the internet wasn’t as jam packed with businesses competing for attention. If you had a website, you were doing something that most of your competitors didn’t think they need to, and that was a huge advantage.
It seems crazy, but Twitter wasn’t around in 2005 and Facebook was just starting out, so the internet was drastically different place. Even a few years later as social media began to explode, businesses weren’t exactly flocking to the platforms; so if you were there, you were way ahead of the competition, it didn’t even matter if you knew what you were doing; just doing it was enough.
Needless to say, those days are gone. Just showing up is no longer good enough. In fact, just showing up essentially renders you invisible, because everybody and their grandmothers understand that the world — including the business realm - THRIVES in the digital space.