Competition is a huge part of life. We compete for important things like jobs and houses. We have fun by competing with each other in sports and other games. And more than anything, we enjoy watching competition, and the higher the stakes, the better (it doesn't get more intense than the Olympics, right?).
In the business world, competition inevitably comes with comparison. Whether it's businesses matching themselves with competitors or consumers endlessly pitting products and services against each other, comparison is a key cog in markets everywhere.