Digital Marketing technology is rapidly merging with Customer Relationship Management technology. Our recent email marketing articles give us an insight into the functionality of modern email marketing technology. The latest email marketing and digital marketing automation platforms have seemless integrations with CRM systems, or include their own CRM functionality - or both! It is quite a complex area and one where most definitely one CRM system does NOT fit all! You might be suprised at the number of medium to large sized companies who fail to implement a CRM successfully on their first and even second attempts.