Here is an excellent post from my colleague and fellow WSI Digital Marketing consultant Mel Gard. Mel really has distilled arguably the 5 most important areas to look at to gain a deeper understanding of how you can improve the conversion efficiency of your website. I have retitled the post to something which I believe more accurately described the content - but the rest is as Mel put it orginally on the WSIWorld blog.
If you’ve been in business for longer than a couple of years and your brand is active in the digital space, you’ve hopefully redesigned your website at least once. And if you haven’t, you should look into it (maybe by contacting us right now - seriously, it’s that dire).
Your site isn’t something you can create and then forget about; it should change, grow and adapt the same way your business does. With digital technology and graphic design trends evolving so often, your site needs to stay fresh in order to remain relevant - because that’s what consumers are expecting.
Topics: Design & UX
One of the toughest aspects of digital marketing, for both marketers and companies, is keeping up with how fast it changes. Just think about it: if it's possible for busy marketing teams to fall behind and miss things because they're immersed in their day-to-day activities, imagine how tough it is for people outside of the industry?