Here is a great post from a colleague in the WSI network Cormac Farrelly. There is nothing new here, no ground breaking revalation. Just some good sound common sense advice - and it is amazing how when you go back to basics and look at a company's internet presence - there is often a lot of work to do just to bring things back into line with the fundamentals.
There's a lot of talk about the importance of numbers in this age of Big Data, and with good reason - analytics are vital to digital marketing success. It is vital for a company to be clear on what it is measuring and why. The data colleccted must be aligned with the digital marketing strategy.
We've probably said it before, but in the digital space it really is all about your customers. The journey you've laid out - or perhaps most critically, neglected to lay out - is the foundation upon which everything else should be built. Your customers and their journey are what defines your digital ecosystem.
Topics: Digital Marketing Strategy
The key to predictions and prognostications is actually doing them on your own. Yes, reading somebody else’s off-the-wall trends of the future is fun - especially if you go back to see how right or wrong they were - but it’s tough to take action. In this whitepaper, we discussed the potential shifts and trends of the digital landscape and provided some ideas for how your business can adapt to these changes in 2015. Here’s a summary of where the digital marketing industry is heading and the actionable tips we came up with: