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    How to Guide for CRM (Customer Relationship Management)

    Posted by Richard Wagstaff, on Wed, Nov 30,"16

    Digital Marketing technology is rapidly merging with Customer Relationship Management technology.  Our recent email marketing articles give us an insight into the functionality of modern email marketing technology.  The latest email marketing and digital marketing automation platforms have seemless integrations with CRM systems, or include their own CRM functionality - or both!  It is quite a complex area and one where most definitely one CRM system does NOT fit all!  You might be suprised at the number of medium to large sized companies who fail to implement a CRM successfully on their first and even second attempts.

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    Topics: Digital Marketing, How to Guide, CRM

    Tips and tricks for Mobile Friendly Campaigns

    Posted by Richard Wagstaff, on Tue, Nov 29,"16

    One key digital marketing message for the year is - "Make sure its mobile friendly".  This applies to nearly everything on the web.  We have created this infographic to explain how to make your email amrketing campaigns mobile friendly.

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    Topics: Infographic, Digital Advertising, Digital Marketing

    5 techniques to Sky Rocket your Email Marketing

    Posted by Richard Wagstaff, on Mon, Nov 28,"16

    Email marketing continues to be one of the most effective ways of connecting with your audience – regardless of the device they use. The following five best practice techniques will highlight new opportunities to publish targeted email messages that build customer loyalty and increase sales.

    Watch the video below to find out more.

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    Topics: Digital Marketing Videos, Digital Marketing

    How to use digital advertising to increase leads and sales

    Posted by Richard Wagstaff, on Tue, Jul 12,"16

    Often when people think of Digital Advertising they think of Pay Per Click advertising in the form of ads that appear above and beside the natural search results on the search page.  Now there is a much wider variety of digital advertising methods that each have their own advantages.  The technology to be able to target our customers has also moved on - and this can vary depending on what advertising network we choose.  For example, Facebook is very powerful if we want to target a particular demographic.  So we need to consider what mix is right for our business.  Most importantly we need to measure, monitor and improve the campaign, using analytics to determine which advertising method, platform, ad text etc. drives the best results and trying new combinations to obtain even better results.

    Watch the video below to find out more.

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    Topics: Digital Marketing Videos, Digital Marketing

    How to Gain a Content Marketing Advantage

    Posted by Richard Wagstaff, on Fri, Apr 29,"16

    By now, you know all about content marketing. You may have even heard of content shock, too. So which is it? Is content marketing a necessary part of digital marketing success? Or is there too much content already out there for anything new to be worthwhile?

    For brands and businesses, the answer is a little bit of both. Content is, and always will be, the lifeblood of digital marketing. Whether it’s blog posts or videos, content plays an integral role in the building of a digital reputation. And make no mistake: brands need to be active in the digital space to achieve in 2016 and beyond.

    But it’s also true that the digital realm is overrun with content. The problem is that the more content there is, the harder it is to find something valuable and relevant. It’s no wonder brands get confused about the best way to approach content marketing!

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    Topics: Content marketing, Infographic, Digital Marketing

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