Here is a great post from a colleague in the WSI network Cormac Farrelly. There is nothing new here, no ground breaking revalation. Just some good sound common sense advice - and it is amazing how when you go back to basics and look at a company's internet presence - there is often a lot of work to do just to bring things back into line with the fundamentals.
Small businesses far and wide are now realizing the power of local search engine optimization. As a business leader, you may still be wrapping your head around the concept of SEO, and understanding the differences between various SEO strategies may sound complicated. Fortunately, incorporating local SEO practices is not as difficult as it might sound, and through a few targeted tasks, you can make your way up the search engine rankings and draw a whole new set of customers to your location.