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    5 tips for analysing your website traffic

    Posted by Richard Wagstaff, on Tue, Aug 29,"17

    Here is an excellent post from my colleague and fellow WSI Digital Marketing consultant Mel Gard.  Mel really has distilled arguably the 5 most important areas to look at to gain a deeper understanding of how you can improve the conversion efficiency of your website.  I have retitled the post to something which I believe more accurately described the content - but the rest is as Mel put it orginally on the WSIWorld blog.

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    Topics: Digital Marketing, Conversion Optimisation, Design & UX, Landing Pages, Tips

    Achieving Excellence in eCommerce

    Posted by Richard Wagstaff, on Wed, Mar 23,"16

    Online selling or eCommerce continues to grow and is currently expanding at 7 times the rate of offline retail growth. But running a successful online store has its challenges.

    Adopting an effective eCommerce strategy will help you avoid the potential pitfalls, enable you to expand your marketing reach and grow your customer base.

    Here are five key points of focus needed to achieve eCommerce excellence.

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    Topics: Tips, Digital Marketing Videos

    Linking Adwords to Google Analytics and then Importing Analytic Goals as Conversion for Adwords

    Posted by Tom Bluemink, on Tue, Dec 8,"15

    Ok so this post tackles two issues people usually run into with Google Analytics and Google Adwords the first being, “why am I unable to see my Adwords data in Google Analytics?”. So I will quickly show you how to easily link the two accounts.


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    Topics: ppc, Tips

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